Frequently asked questions You've decided you want to protect your staff, facilities and business through risk reduction services. How will you know which company is right for your needs, or if they really know what they're doing? You won't want to make the wrong choice. So we asked ourselves, What would we want to know, if we were in your position? What would help us decide? We came up with the following questions - and we encourage you to call us with more, if you have them. Because AKE's ultimate goal is your safety. Q. This emphasis on risk assessment seems unnecessary. Isn't experience more      important? No risk-encompassing profession such as the police and emergency services sends out personnel without proper training and equipment. No underwriter insures a company without first investigating the risks. No-one ought to be working in remote and difficult terrain without medical skills. Trial and error is not the way to operate in these sorts of situations! Q. You offer a lot of services. Surely I don't need them all? At AKE, we believe it's important to look at a risk map from all the angles. So we offer a range of complementary services, training and equipment appropriate to your professional situation. You might not need all we offer - but we believe you'll want it to be available. Q. How will you understand my needs? Our staff come from a wide variety of professional backgrounds, including law, business, travel, medicine, information technology, insurance, academia and the Special Forces. This range of talents, skills and experience means we're familiar with the needs of all kinds of business people, from freelancers to small companies to big corporations. We keep up to date with real and current risks through our intelligence analysis function, and through the services and support we provide to companies in challenging international locations. Our staff travel, investigate, assess and report from the field on a regular basis. Q. What guarantees can you give for the future security of your clients and their      businesses? Risk reduction is about dealing with reality. We can't guarantee that a person who takes our training or a company that uses our services will never be involved in a future incident. But we can and do provide you with the knowledge, skills, equipment and services to help dramatically reduce the possibility of such an incident. We aim to empower you. Q. Why should I choose AKE? There are many reasons. You've learned about our integrated approach to risk reduction, and we trust you appreciate its value. Our renowned courses are successful because we listen to your needs and respond to them. We provide more specialist services and equipment than any other risk reduction company. AKE's staff are multi-talented, dedicated and professional. We maintain our leadership position in the industry, with other companies adopting our style. And, importantly, we won't let you down.